Future trend - The Bridge between Theory of Psychology and the Practice of Public Relations

ანოტაცია

The paper provides an analytical review of the foreign and local researchers opinion regarding the relationship between public relations and psychology. The results of the research conducted by the PR Association on the public relations challenges in Georgia and the competencies inherent in the profession in this field are discussed. As a result of obtained data it’s revealed that PR practice is closely interacted with the psychological  aspects.